研究獎勵
| 學年 | 106 |
|---|---|
| 學期 | 1 |
| 申請日期 | 2017-08-01 |
| 得獎人員 | 廖述賢 LIAO SHU-HSIEN |
| 得獎論文名稱 | A clash of personality? The relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective: Generation as the moderator |
| 得獎等級 | 0 |
| 所屬類別 | 0 |
| 出版者 | International Journal of Services Technology and Management 21(1-3), p.111-126 |
| 研究獎勵類別 | 5 |
| 備註 | |
| 發表日期 | 2015-01-01 |