期刊論文
| 學年 | 104 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2016-03-01 |
| 作品名稱 | Smartphone Market Analysis Using Dynamic Multi-Criteria Decision Methods |
| 作品名稱（其他語言） | |
| 著者 | 曹銳勤; 陳怡妃; 陳胤橙; Ruey-Chyn Tsaur; I-Fei Chen; Yin-Cheng Chen |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | International Journal of Information and Management Science 27(1), p.41-60 |
| 摘要 | The iPhone introduced an innovative multi-touch interface to satisfy customers’ attractive requirements. Thereafter, most smartphone manufacturers begin to mimic this innovation in their new generation products for a dramatically increasing demand market. Although the smartphone market includes many types and functions of products, there are no smart- phone selection methods to support customers to select an effective smartphone. In order to cope with such a problem, this paper proposes a multi-criteria selection method to evaluate operating systems and hardware and software specifications using AHP and SMART-ROC, respectively. For illustration, this paper uses the proposed methods to analyze the customer utility and benefit-cost of 24 popular smartphones in the market. The results show that the most popular smartphone does not have the best cost-benefit. This paper suggests customers select smartphones by referring to the cost-benefit approach except when they are looking for a communications product for a special purpose. |
| 關鍵字 | Smartphone;AHP;SMART-ROC;cost-benefit analysis |
| 語言 | en |
| ISSN | 1017-1819 |
| 期刊性質 | 國內 |
| 收錄於 | TSSCI EI |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 否 |
| 國別 | TWN |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/110139 ) |