會議論文
| 學年 | 104 |
|---|---|
| 學期 | 2 |
| 發表日期 | 2016-05-14 |
| 作品名稱 | Word of Mouth, System Service, Green Conscious, Brand Impression and User Purchasing Analysis for Reused iPhone Market |
| 作品名稱（其他語言） | |
| 著者 | Lin, Ya-Chu; Tsaur, Ruey-Chyn |
| 作品所屬單位 | |
| 出版者 | |
| 會議名稱 | International Conference in Management Sciences and Decision Making |
| 會議地點 | Tamkang University, Taiwan |
| 摘要 | Rapid technology innovation has vastly shortened new product lifecycles and causes changes in consumers’ purchasing behavior. To maintain their competitive advantages, most companies try to come out with new and innovative functions for their products so as to satisfy the ever-changing appetites of consumers. These actions increase the obsolescence rates of older generation smartphones. We believe that refurbished smartphones can be reused and sold in the secondary market to ensure a sustainable environment. Using both theoretical and empirical methods, we conducted a purchasing analysis of the iPhone secondary market using brand impression, word of mouth marketing, green consciousness, and system service as factors. This study utilized AMOS software to analyze 400 16-item questionnaires that use a 5-point Likert scale. Results obtained showed that brand impression, word of mouth marketing, green consciousness and system service significantly affect consumers’ willingness to purchase. We suggest that sellers should use internet, media and word of mouth to stimulate consumers’ desire to purchase. |
| 關鍵字 | Smartphone;Brand impression;Green conscious;Word of mouth;System service |
| 語言 | en |
| 收錄於 | |
| 會議性質 | 國際 |
| 校內研討會地點 | 淡水校園 |
| 研討會時間 | 20160514~20160514 |
| 通訊作者 | |
| 國別 | TWN |
| 公開徵稿 | |
| 出版型式 | |
| 出處 | Proceedings of International Conference in Management Sciences and Decision Making |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/107597 ) |