會議論文
| 學年 | 104 |
|---|---|
| 學期 | 2 |
| 發表日期 | 2016-05-14 |
| 作品名稱 | Reused Smartphones Pricing Analysis ─ A Duopoly Model Analysis with respect to Apple and Samsung Smartphones |
| 作品名稱（其他語言） | |
| 著者 | Huang, Yu-Chiao; Tsaur, Ruey-Chyn |
| 作品所屬單位 | |
| 出版者 | |
| 會議名稱 | International Conference in Management Sciences and Decision Making |
| 會議地點 | Tamkang University, Taiwan |
| 摘要 | As technology advances, multi-touch smartphones have rapidly become a necessity in the daily lives of most users. In order to expand their market share and attract new users, new generations of smartphones are being introduced in a much shorter interval. As a result, older phones are discarded in greater speed, and thus creating more electronic waste each year. To reduce waste material, the concept of reused smartphones is proposed. In order to attract users to purchase these reused smartphones, this study aims to look into the pricing strategy for Apple and Samsung products as both are top smartphone brands with the highest market shares. Under the duopoly environment, this study uses the Cournot game model to determine the optimal solution in a price competition with Apple set to be the ‘leader’ and Samsung the ‘follower’. While making pricing strategies, manufacturers commonly strive to maximize their profits. Two pricing functions will have a point of intersection, and the solution will be the optimal equilibrium. The model proposed in this study may be taken as reference for manufacturers to understand the reused smartphone market. |
| 關鍵字 | Smartphone;Duopoly Model Analysis;Cournot game model |
| 語言 | en |
| 收錄於 | |
| 會議性質 | 國際 |
| 校內研討會地點 | 淡水校園 |
| 研討會時間 | 20160514~20160514 |
| 通訊作者 | |
| 國別 | TWN |
| 公開徵稿 | |
| 出版型式 | |
| 出處 | Proceedings of International Conference in Management Sciences and Decision Making |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/107602 ) |