期刊論文
| 學年 | 102 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2014-01-01 |
| 作品名稱 | TOPSIS mathematical model for ranking of political campaign TV programs order |
| 作品名稱（其他語言） | |
| 著者 | Wu, Kun-Shan; Chang, Pei-Chuan |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | International Journal of Applied Mathematics and Statistics 52(7), p.167-174 |
| 摘要 | Advertising needs to reach consumer in a cost-efficient way, and media vehicles which carry advertising message play a central role in this regard. Media planners need to find a simple evaluation method to help them in deciding the priority for media vehicle mix.The first 5 special municipalities and new mayor election were held in 2010 in Taiwan, this case study describes an investigation of the TV program selection by using the Technique for Order Preference by Similarity to IdealSolution (TOPSIS). Taking into consideration of TV program raring, program type and CPRP, this study proved that the TOPSIS method can be utilized in the media vehicle priority selection and can be guided in the subsequent related studies. |
| 關鍵字 | TOPSIS method;multi-attribute decision;media selection;advertising vehicle;GRP (or CPRP) |
| 語言 | en |
| ISSN | 0973-7545 |
| 期刊性質 | 國外 |
| 收錄於 | EI |
| 產學合作 | |
| 通訊作者 | Chang, Pei-Chuan |
| 審稿制度 | 否 |
| 國別 | IND |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/104502 ) |