期刊論文
| 學年 | 102 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2014-01-01 |
| 作品名稱 | A Decision Framework for Cloud Service Selection for SMEs: AHP Analysis |
| 作品名稱（其他語言） | |
| 著者 | Lee, Yueh-Hua |
| 單位 | 淡江大學企業管理學系 |
| 出版者 | Scientific Online Publishing |
| 著錄名稱、卷期、頁數 | SOP Transactions on Marketing Research 1(1), pp.51-61 |
| 摘要 | The purpose of this paper is to study how advances in cloud computing impact the processes of creating and running businesses over the tourism sector for small and medium-sized enterprises in Taiwan, and to identify the main factors that relate to the adoption of CRM cloud systems by SMEs. This study adopts two steps to build the structure of decision model with the analytic hierarchy process method. The findings confirm that factors affecting the adoption of Cloud CRM service in SMEs are grouped into four categories, which is financial benefits, marketing benefits, management factors, and environment factors. This study hopes to enhance the quality of the evaluation process, and help support SME decision makers in exploring their opportunities surrounding Cloud services adoption. |
| 關鍵字 | Analytic Hierarchy Process;Cloud Service;Customer Relationship Management |
| 語言 | en_US |
| ISSN | 2374-5134 |
| 期刊性質 | 國外 |
| 收錄於 | |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 是 |
| 國別 | USA |
| 公開徵稿 | |
| 出版型式 | ,電子版,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/99215 ) |