期刊論文
| 學年 | 102 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2014-06-01 |
| 作品名稱 | The Roadmap of Servitization for Manufacturing Companies to Strength Buyer-supplier Relationships |
| 作品名稱（其他語言） | |
| 著者 | Lee, Y. H.; Tsai, A |
| 單位 | 淡江大學企業管理學系 |
| 出版者 | Maxwell Science Publishing |
| 著錄名稱、卷期、頁數 | Asian Journal of Business and Management 2(3), pp.192-201 |
| 摘要 | The article aims to introduce the concept of servivitization in lubricant industry, as well as why and how it can be a useful concept for industrial firms. This study first discusses recent literature related to the concept of servitization to understand how it can strengthen relationships and create value for clients in the lubricant industry. This study also constructs a roadmap to identify and illustrate service value, and proposes a four-step procedure for servitization in the lubricant industrial context. Results suggest that lubricant industry can develop new service-based and relationship-based value propositions, and servitization can strengthen relationships and creates value for clients. The road map can be useful when introducing the importance of services and the inter-relatedness between the service department and other parts of the organization, which communicates a better internal understanding of the servitization. |
| 關鍵字 | Servitization; Buyer-supplier relationships; Logistic support |
| 語言 | en |
| ISSN | 2321-2802 |
| 期刊性質 | 國外 |
| 收錄於 | |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 是 |
| 國別 | GBR |
| 公開徵稿 | |
| 出版型式 | 電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/99213 ) |