期刊論文
| 學年 | 102 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2014-07-01 |
| 作品名稱 | A pilot study of the Interface Design of Cross-Cultural Web sites Through the Usability Testing of Multilanguage Web sites and the Preferences of Taiwanese and American Users |
| 作品名稱（其他語言） | |
| 著者 | Ku, David Tawei; Chang, Chia-Chi |
| 單位 | 淡江大學教育科技學系 |
| 出版者 | Chesapeake: Association for the Advancement of Computing in Education |
| 著錄名稱、卷期、頁數 | Journal of Educational Multimedia and Hypermedia 23(3), pp.271-290 |
| 摘要 | By conducting usability testing on a multilanguage Web site, this study analyzed the cultural differences between Taiwanese and American users in the performance of assigned tasks. To provide feasible insight into cross-cultural Web site design, Microsoft Office Online (MOO) that supports both traditional Chinese and English and contains an almost identical interface design between the two language environments, was investigated. The results indicate that no substantial difference in the use of MOO existed between Taiwanese and American users. Both groups tend to use the search function to find information and locate unknown functions, and did not the menu directly. Moreover, the Taiwanese and American users exhibited similar interface design and color preferences when using the Web site. However, differences in user preferences regarding the motion elements and style of the buttons were apparent. Suggestions for cross-cultural Web site design and the direction of future research are discussed in this work. |
| 關鍵字 | |
| 語言 | en_US |
| ISSN | 1055-8896 |
| 期刊性質 | 國外 |
| 收錄於 | |
| 產學合作 | |
| 通訊作者 | Ku, David Tawei |
| 審稿制度 | 是 |
| 國別 | USA |
| 公開徵稿 | |
| 出版型式 | ,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/99014 ) |