期刊論文
| 學年 | 101 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2013-06-01 |
| 作品名稱 | Cyber peers’ influence for adolescent consumer in decision-making styles and online purchasing behavior |
| 作品名稱（其他語言） | |
| 著者 | Niu, Han-Jen |
| 單位 | 淡江大學管理科學學系 |
| 出版者 | Hoboken: Wiley-Blackwell Publishing, Inc. |
| 著錄名稱、卷期、頁數 | Journal of Applied Social Psychology 43(6), pp.1228-1237 |
| 摘要 | Nowadays, there is a boom in online purchasing, especially by adolescents. In fact, scholars and marketers alike have long noticed the emergence of adolescent consumers and their consumption behaviors. This research aims at exploring the effect of adolescent decision-making styles on online purchasing behavior, with peer influence as a moderating variable. An online questionnaire survey was conducted on 2,419 adolescents and further verified by regression analysis and analysis of covariance. Adolescents with planned purchase behaviors can be considered as rational consumers, in that they do not care about fashion, or recreational, hedonistic shopping consciousness, but rather focus on brand, price value, and high quality. Indeed, adolescent purchase decision making can be strengthened by peer influence. |
| 關鍵字 | |
| 語言 | en |
| ISSN | 1559-1816 |
| 期刊性質 | 國外 |
| 收錄於 | SSCI |
| 產學合作 | |
| 通訊作者 | Niu, Han-Jen |
| 審稿制度 | 是 |
| 國別 | USA |
| 公開徵稿 | |
| 出版型式 | 電子版 紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/99129 ) |