期刊論文
| 學年 | 102 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2014-01-01 |
| 作品名稱 | Choice-Based Conjoint Model for Evaluating Consumers’ Purchasing Preferences for Battery Electric Vehicle Attributes |
| 作品名稱（其他語言） | |
| 著者 | Lee, Yueh-Hua; Wang, Chin-Mei; Lee, Wen-Ting |
| 單位 | 淡江大學企業管理學系 |
| 出版者 | Roorkee: Centre for Environment, Social and Economic Research Publications |
| 著錄名稱、卷期、頁數 | International Journal of Applied Mathematics and Statistics 52(1), pp.159-171 |
| 摘要 | Selective conjoint-analysis studies can utilize pictorial displays to evaluate consumer preferences of various brand-name products and use the results of this evaluation to construct the groundwork for strategic plans of different enterprises. This study adopted choice-based conjoint (CBC) analysis and asked car owners and prospective car buyers to select various electric vehicle properties. Then, the logit model was used to assess the consumers’ preferences. This study found that the top three consumer purchasing preferences for electric vehicle attributes were battery recharge time, range, and horsepower. When it releases new products, the automobile industry (or the various automobile enterprises) can use the results of this study in developing strategic plans and strengthening its competitive advantages. Hence, the results of this study have practical implications for the industry and research implications for future related studies. |
| 關鍵字 | Product attributes;consumer purchasing preferences;choice-based conjoint (CBC) analysis |
| 語言 | en |
| ISSN | 0973-1377 |
| 期刊性質 | 國外 |
| 收錄於 | EI |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 是 |
| 國別 | IND |
| 公開徵稿 | |
| 出版型式 | ,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/98450 ) |