會議論文
| 學年 | 100 |
|---|---|
| 學期 | 1 |
| 發表日期 | 2011-12-06 |
| 作品名稱 | The Effects of Psychological Factors on Online Consumer Behavior |
| 作品名稱（其他語言） | |
| 著者 | Liao, Shu-Hsien; Chung, Yu-Chun |
| 作品所屬單位 | 淡江大學管理科學學系 |
| 出版者 | |
| 會議名稱 | Industrial Engineering and Engineering Management (IEEM), 2011 IEEE International Conference on |
| 會議地點 | Singapore |
| 摘要 | The topic of online consumer behavior has been examined under various contexts over these years. Although researchers from a variety of business disciplines have made significant progress over the past few years, there are very few studies that directly investigate the relationship between psychology and online consumer behavior. In view of this, this study provides a review of the relevant empirical literature and proposes a research framework. This proposed framework not only provides us with a cohesive view of the relationship between psychology and online consumer behavior, but also serves as a salient guideline for researchers in this area. This study concludes with a research agenda for the study of the relationship between psychology and online consumer behavior. |
| 關鍵字 | Online consumer behavior;adoption;continuance;intention;psychology |
| 語言 | en |
| 收錄於 | |
| 會議性質 | 國際 |
| 校內研討會地點 | |
| 研討會時間 | 20111206~20111209 |
| 通訊作者 | |
| 國別 | SGP |
| 公開徵稿 | Y |
| 出版型式 | |
| 出處 | Industrial Engineering and Engineering Management (IEEM), 2011 IEEE International Conference on, pp.1380-1383 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/92055 ) |