會議論文
| 學年 | 98 |
|---|---|
| 學期 | 1 |
| 發表日期 | 2009-12-08 |
| 作品名稱 | Developing a Scale Measurement of Market Uncertainty: A Cluster Analysis on Taiwan’s Financial Services |
| 作品名稱（其他語言） | |
| 著者 | Liao, S. H.; Chang, W. J.; Hu, T. C.; Lin, Y. W. |
| 作品所屬單位 | 淡江大學管理科學學系 |
| 出版者 | |
| 會議名稱 | Industrial Engineering and Engineering Management, 2009. IEEM 2009. IEEE International Conference on |
| 會議地點 | Hong Kong |
| 摘要 | he way to ensure a company's long-term advantages for survival is to completely know market uncertainty. Though the financial services have been made great contributions to Taiwan's economic development, past research pays little attention on them without a scale development of market uncertainty. Building on extensive literature, a 53-item survey questionnaire was developed and 323 respondents from 28 domestic financial services were selected as the sample of this study. Using an exploratory factor analysis (EFA), we would retrieve four dimensions of market uncertainty, including market situation, market forecasting, market innovation and competitor's threats. Meanwhile, we would divide market uncertainty into three groups by cluster analysis and further verify them with business performance as well as project efficiency. |
| 關鍵字 | Financial services;Market uncertainty;Scale development;Strategic management |
| 語言 | en |
| 收錄於 | |
| 會議性質 | 國際 |
| 校內研討會地點 | |
| 研討會時間 | 20091208~20091211 |
| 通訊作者 | |
| 國別 | HKG |
| 公開徵稿 | Y |
| 出版型式 | |
| 出處 | Industrial Engineering and Engineering Management, 2009. IEEM 2009. IEEE International Conference on, pp.2133-2137 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/91996 ) |