期刊論文
| 學年 | 101 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2012-09-15 |
| 作品名稱 | Mining Shopping Behavior in the Taiwan Luxury Products Market |
| 作品名稱（其他語言） | |
| 著者 | Wen, Chih-Hao; Liao, Shu-hsien; Chang, Wei-Ling; Hsu, Ping-Yu |
| 單位 | 淡江大學管理科學學系 |
| 出版者 | Pergamon |
| 著錄名稱、卷期、頁數 | Expert Systems with Applications 39(12), pp.11257-11268 |
| 摘要 | The rapid growth of Taiwan’s economy has been accompanied by the country’s developing market for luxury products. To successfully establish the new market demand chain for the luxury industry in Taiwan, it is essential to understand customer preferences. Thus, this study uses an association rules approach and clustering analysis for data mining to mine knowledge among luxury product-buying customers in Taiwan. The results of knowledge extraction from data mining, illustrated as knowledge patterns, rules and knowledge maps, are used to make recommendations for future developments in the luxury products industry. |
| 關鍵字 | Luxury products; Data mining; Brand spectrum; Product spectrum; Association rules; Clustering |
| 語言 | en_US |
| ISSN | 0957-4174 |
| 期刊性質 | 國外 |
| 收錄於 | SCI |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 是 |
| 國別 | GBR |
| 公開徵稿 | |
| 出版型式 | 紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/91980 ) |