期刊論文
| 學年 | 99 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2011-03-01 |
| 作品名稱 | A Survey of Market Orientation Research (1995-2008) |
| 作品名稱（其他語言） | |
| 著者 | Liao, Shu-hsien; Chang, Wen-Jung; Wu, Chi-Chuan; Jerome M. Katrichis |
| 單位 | 淡江大學管理科學學系 |
| 出版者 | New York: Elsevier Inc. |
| 著錄名稱、卷期、頁數 | Industrial Marketing Management 40(2), pp.301-310 |
| 摘要 | Since 1990, market orientation (MO) has received considerable attention in the marketing literature. Little research so far provides preliminary and useful information to facilitate good understanding of MO. This study presents a comprehensive survey of extant marketing literature using keyword classification from 1995 to 2008. It serves as a tutorial and aims to help the beginner researcher or practitioner to have access to MO, including its definitions, applications and problem domains. Based on the scope of 514 MO articles, we find that the number of publications on MO has significantly increased since 2001 with steady growth in recent years. In addition, these selected articles are scattered across 153 journals and mostly published in 10 academic journals. The contribution of our paper is to provide a means (i.e., keyword index) to conceptualize and operationalize the coverage of MO. It provides a conceptual framework to organize this vast body of research. This study ends with some discussions and conclusions. |
| 關鍵字 | Market orientation; Application; Classification; Strategic management; Performance |
| 語言 | en_US |
| ISSN | 0019-8501 1873-2062 |
| 期刊性質 | 國外 |
| 收錄於 | SSCI |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 是 |
| 國別 | USA |
| 公開徵稿 | |
| 出版型式 | 紙本 電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/91970 ) |