期刊論文
| 學年 | 98 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2009-09-01 |
| 作品名稱 | Integrative Service Taxonomy and Business Strategies Formulation: 4P Model with Open System and Modularization Approaches |
| 作品名稱（其他語言） | |
| 著者 | Liu, Chun-Hsien; Wang, Chu-Ching |
| 單位 | 淡江大學企業管理學系 |
| 出版者 | 臺北縣：淡江大學 |
| 著錄名稱、卷期、頁數 | International Journal of Information and Management Sciences=資訊與管理科學期刊 20(3), pp.331-349 |
| 摘要 | In many countries including Taiwan the output of service sector has exceeded 70% of GDP (Gross Domestic Production). It is worthwhile to investigate the insight of service and find the method to develop business strategy for service firms. This study adopts open system concept to identify 4 dimensions of service. Then via literature reviews 3 attributes are identified for each dimension. The combination of attributes forms 81 service modules, with which a service firm offering multiple services can integrate them to formulate the business strategy by using the managerial implications of the attributes. The MTMM (Multi-trait Multi-method) tool is used to show the integrative classification approach developed in this study is more effective than the previous approaches. |
| 關鍵字 | Service Taxonomy;Business Strategy;Open System;MTMM. |
| 語言 | en |
| ISSN | 1017-1819 |
| 期刊性質 | 國際 |
| 收錄於 | EI |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | |
| 國別 | TWN |
| 公開徵稿 | |
| 出版型式 | 紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/55848 ) |